for the fall. I planted my seeds quickly, watered and
tended them, watched them grow quickly and ...
nothing. It's well into September now, and I have YET to
see an actual pumpkin grow.
I have plenty of vines. Plenty of beautiful yellow pumpkin
flowers. But no sign of a single pumpkin growing.
After looking online to see what in the world is going on,
I apparently planted the seeds about a month or so later
than I should have for Halloween pumpkins. My timing
was completely off in my haste and excitement.
And after speaking in North Carolina last week with
several people, I'm reminded again that this is what most
wedding pros are doing with marketing. The timing is
all wrong.
Without a well thought-out plan, research, and understanding
of your market, plus a marketing system that stays in
front of brides continuously, your timing is going to be
off more than being on track.
In fact, many of my clients come to me in the beginning,
saying that they've tried everything but nothing is working.
Well, this is never the case when we get right down to it.
You think you're doing everything, but many times there's
no real plan to your marketing, you're using one shot
advertising, and there's no real follow through.
A little-too-late marketing never ever works.
Make a plan. Research your market thoroughly. Take
major action consistently. Follow through with an
automated system. And give yourself plenty of time
to see your plan all the way through.
© 2008-2011 Natalie Bradley, BrideAttraction.com
